How To Start Your Coupon Promotion

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In our previous articles, we have discussed the importance of coupons for your small business. Consumers are now becoming smart about savings and looking for the best deal out there. As a business owner, you don’t want to miss out on this opportunity.

If coupon marketing seems like the best avenue for your business, consider all of these steps before you take the plunge:

  • Think about your offer

Before creating a coupon, think about what you are going to offer. Will it be an informational coupon with your business information on it, or an actual offer coupon where you give incentive to the coupon holder like a “buy 1, get 1” or “50% off”? If you’re leaning towards the latter, you need to make sure that you can afford to make that offer.

If you think your budget can afford it, when you make your coupons, make sure the offer gets the attention of your customers. In one of our previous articles, we mentioned that a coupon has to grab the attention of new customers and retain old ones. The offer and the message should stand out enough for the holder to use: otherwise, making the coupon in the first place would have been for nothing.

  • Submit to coupon sites

One of the main objectives of offering coupons is to attract potential customers. What’s the best way to accomplish this? The answer: Coupon Websites. Coupon websites are the most efficient way for businesses both large and small to mass distribute their coupons. Consumers from all places visit couponing websites to get the best deal.

Take the time to visit these websites and review their services. How many monthly visits do they get? What are the locations of these visits? Are their visitors in the same area as you? These are the questions you need to answer before selecting where to publish your coupons.

  • Track your responses

After selecting the best website/s to publish your coupons, you need to track the responses. Business owners often overlook the tracking process because they get too excited about customers coming in. However, it is vital for you that you monitor these responses to better understand how your coupon performed, especially when you offered multiple coupons and subscribe to multiple coupon websites.

Which coupons performed the best? Which coupon had the highest turnover? Which coupon did you see the least return on? Which site produced the most customers? You need to know the results of these data so you can make the best decision when you send out another batch of coupons.

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